Meta + Google + TikTok + Pinterest + Klaviyo · 6 weeks
How HappyFlops uncovered $89K+ in Klaviyo abandonment revenue in six weeks.
HappyFlops scaled fast on Meta, TikTok, Google and Pinterest, but their tracking was failing and costing them revenue. TrackBee fixed the feedback loop into the ad platforms and revealed abandonment events Klaviyo had been missing.
Before TrackBee, HappyFlops struggled with unreliable tracking across their whole setup. Running ads on Meta, Google, TikTok and Pinterest, the team kept seeing the same order claimed by multiple platforms. Attribution was inflated everywhere, and omni-channel ROAS became hard to calculate.
"We knew the numbers weren't right. Every platform claims every sale. And that leaves you blind when you're deciding where to scale or where to cut."
Jesse
Co-Founder · HappyFlops
They tried server-side tracking through Triple Whale, but it did not solve the core problem. The conversion data it collected was not sent back to the ad platforms, so the algorithms could not optimise on real outcomes.
"We missed that feedback loop. Meta just wasn't learning properly."
Jesse
Co-Founder · HappyFlops
What we did
Close the feedback loop, then feed Klaviyo.
HappyFlops first rolled out TrackBee across all their paid channels. TrackBee captures conversion events server-side and enriches them with first-party data, then sends verified purchases back into Meta, Google, TikTok and Pinterest. The algorithms could finally optimise on real outcomes, not just dashboard numbers.
"Installing TrackBee was simple. But what really made the difference is that conversions started feeding back into our ad accounts. That's where we saw campaigns perform better."
Jesse
Co-Founder · HappyFlops
When TrackBee's Klaviyo integration became available, HappyFlops activated it right away. By feeding enriched server-side session data into Klaviyo, every browse abandonment and abandoned cart event now triggers the right flow.
"We had no idea Klaviyo misses so many events. TrackBee showed us we were leaving serious money untouched."
Jesse
Co-Founder · HappyFlops
Results
Hidden revenue, unlocked.
Since integrating TrackBee, HappyFlops improved every key metric in their email funnel, without changing a single Klaviyo flow.
Klaviyo · revenue
+$89K
Over $89,000 in additional revenue from existing abandonment flows, without writing a single new email.
Klaviyo · tracked events
+349%
Viewed product events up 342% and add to cart events up 139%, feeding far larger audiences into recovery flows.
Klaviyo · triggered flows
+252%
Abandoned cart flows up 101% and browse abandonment flows up 169%, more than doubling triggered flows overall.
Extra events tracked
Extra flows triggered
Extra flow revenue
More abandonment events captured
By adding TrackBee's server-side tracking, HappyFlops uncovered a large volume of abandonment events that Klaviyo's standard setup had failed to capture:
Viewed product events: +342% tracked sessions, so more than three times as many browsers were identified
Add to cart events: +139% tracked add to carts, feeding a much larger audience into recovery flows
More flows triggered
With that richer server-side data, far more abandonment flows actually fired:
Abandoned cart flows: +101% triggered flows versus Klaviyo's standard setup
Browse abandonment flows: +169% triggered flows
In other words, TrackBee more than doubled the number of abandonment flows triggered, without changing anything inside Klaviyo.
Klaviyo · abandonment revenue after TrackBee
Significant extra revenue unlocked
By simply feeding better data into existing flows, HappyFlops generated measurable extra revenue:
$30,024.09 (about €27,294.63) via the Added to Cart flow
$59,570.29 (about €54,154.81) via the Browse Abandonment flow
Combined, that is over $89,000 in additional revenue, without writing a single new email.
"All of this was hidden revenue. We were running those flows before, but Klaviyo wasn't seeing the missing events."
Jesse
Co-Founder · HappyFlops
"We didn't change anything in our Klaviyo flows, we just started tracking the right data. That alone unlocked $88,000+ in extra revenue in just a few weeks."
Jesse
Co-Founder at HappyFlops
Free for 30 days
Want hidden revenue like HappyFlops'?
Install TrackBee in five minutes and connect Klaviyo. Run it alongside your current setup for 30 days, see how many abandonment events you have been missing, then decide.
Results measured over HappyFlops' first six weeks on TrackBee. Revenue figures reflect additional revenue attributed to the Added to Cart and Browse Abandonment Klaviyo flows after enabling TrackBee's server-side tracking.
Meta + Google + TikTok + Pinterest + Klaviyo · 6 weeks
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