Microsoft Ads server-side tracking for Shopify
TrackBee sends enriched, server-side conversions to Microsoft Ads, so the bidding algorithm keeps optimising on complete data even when the UET tag misses the sale.
Built for Shopify. Live in about 5 minutes. No tracking code to maintain.
Microsoft Ads is optimising on incomplete data
The UET tag fires in the browser, so iOS privacy limits, ad blockers and consent banners quietly eat your conversions. Browser tags miss around 30 to 60 percent of conversions, so Microsoft's bidding sees a partial picture and your budget works harder than it should.
- Your UET tag drops events from blocked browsers, iOS users and shoppers who reject cookies, so Microsoft Ads never sees the full result of your spend.
- Weaker match quality means the bidding algorithm has less to work with when it looks for the buyers most likely to convert.
- Budgets on Microsoft Ads tend to run leaner than on Meta or Google, so every lost conversion hurts that much more.
Same store, same campaigns. Microsoft Ads can only optimise on the conversions that reach it, so the first fix is getting the data there in full.
Your Shopify data, delivered to Microsoft Ads
TrackBee recovers the conversions your UET tag misses, enriches every event with first-party data, and delivers the full picture to Microsoft Ads, without you touching tracking code.
Server-side conversions
TrackBee sends conversion events straight from Shopify's servers to Microsoft Ads, so ad blockers, iOS limits and consent banners do not sit between the sale and the signal.
Enriched with first-party data
TrackBee enriches every event with first-party data (hashed email, phone, IP and user agent), so Microsoft Ads can match more conversions to real shoppers and feed its bidding sharper signal.
Sharper targeting from shopper profiles
TrackBee builds persistent shopper profiles across sessions and devices. Microsoft Ads can use that signal to reach returning buyers and stop wasting spend on one-time visitors.
Before and after TrackBee
Questions about Microsoft Ads and TrackBee
TrackBee replaces the conversion-tracking part of UET. It sends every Shopify purchase server-side, enriched with first-party data and a shopper profile. You can keep UET running for audiences and pageviews, but point your conversion goals at TrackBee so Microsoft Ads gets the complete, enriched signal.
Browser tracking misses conversions whenever the UET tag is blocked, by ad blockers, iOS privacy features or shoppers who reject cookies. Server-side tracking captures those events server to server, then sends them to Microsoft Ads enriched with first-party data. The bidding algorithm has more conversions and richer signal to optimise on.
Point your UET conversion goals at TrackBee when you connect. We send every Shopify purchase server-side with first-party enrichment, so running both would double-count the same sales. Keep UET for audiences and pageviews if you use them.
All the standard Shopify events: Page View, View Content, Add to Cart, Begin Checkout and Purchase, each enriched with product, cart and order context. Purchase events include order value and currency, so Microsoft Ads can optimise on revenue.
About 5 minutes. Connect your Shopify store, authenticate with Microsoft Ads, and TrackBee starts sending enriched, server-side conversions right away. No code, no theme edits, no maintenance.
Stop losing Microsoft Ads conversions
Right now Microsoft Ads is bidding on incomplete data. TrackBee fixes that at the source in about 5 minutes.
View plans and pricing →