+

Server-side Conversions API for Pinterest Ads

TrackBee sends your complete Shopify data directly to Pinterest, independent of tag limitations, so the algorithm can optimize on real purchase signals.

Start Free Trial Book a Demo
Built for Shopify Pinterest Conversions API Live in 5 minutes

The problem

Pinterest's tag is limited by the same browser restrictions as every other pixel

Pinterest Ads rely on browser-side tracking that is increasingly unreliable. Ad blockers, iOS App Tracking Transparency, and other browser restrictions reduce event delivery, leaving the algorithm to optimize on incomplete data.

  • Pinterest Tag misses a significant portion of conversions due to ad blockers and browser restrictions
  • Underreported conversions make Pinterest look less effective than it actually is
  • Budget gets shifted away from Pinterest based on incomplete attribution data
ads.pinterest.com/analytics Conversion tracking Last 7 days CONVERSIONS 12 / 47 expected Underreported PIN CLICKS 2,841 Normal range Measured conversions Most conversions not reaching Pinterest Prospecting No data Retargeting No data Tag coverage incomplete. Conversions underreported.

How TrackBee fixes it

Your Shopify data, delivered to Pinterest

Pinterest Conversions API

TrackBee sends conversion events directly from Shopify's servers to Pinterest, so browser restrictions don't affect your data. The result: reliable, complete event delivery.

Enhanced match quality

Hashed customer identifiers (email, phone) are sent with every event, allowing Pinterest to accurately attribute conversions to the right ad interactions.

Prove Pinterest's real value

With complete conversion data, you can finally see Pinterest's true ROAS. No more underreporting that causes budget to shift away from a profitable channel.

The difference

Before vs. after TrackBee

Metric
Without TrackBee
With TrackBee
Conversion coverage
50–70%
95%+
Attributed conversions
Underreported
3× more attributed
CPA
Appears high
-35% real CPA
Setup complexity
Manual API work
5-minute install
Maintenance
Tag needs monitoring
Zero. Fully automated

FAQ

Common questions about Pinterest Ads + TrackBee

TrackBee uses Pinterest's Conversions API to send conversion data directly from your Shopify servers. This server-to-server connection works independently of browser restrictions, ad blockers, and consent limitations that affect the Pinterest Tag.

No. You can keep the Pinterest Tag running alongside TrackBee's server-side tracking. Pinterest automatically deduplicates events using unique event IDs, so there's no risk of double counting. Most merchants keep both for maximum coverage.

TrackBee sends all key Pinterest events including PageVisit, AddToCart, Checkout, and Purchase. Each event is enriched with hashed first-party customer data and product information, giving Pinterest's algorithm the best possible optimization signals.

Stop losing Pinterest conversions today

Pinterest is making decisions on incomplete data right now. Fix it in under 5 minutes.

Start Free Trial Book a Demo
View plans & pricing →
Buzz mascot
Start Free Trial Pricing