Pinterest Conversions API for Shopify
TrackBee sends enriched, server-side conversions to Pinterest through the Conversions API, so the algorithm keeps optimising on complete data even when the tag misses the sale.
Built for Shopify. Live in about 5 minutes. No tag code to maintain.
Pinterest is optimising on incomplete data
Pinterest Ads still lean on browser-side tracking. iOS privacy limits, ad blockers and consent banners mean the Pinterest tag misses a big share of conversions. Browser pixels miss around 30 to 60 percent of sales, so Pinterest under-reports and its algorithm bids on a partial picture.
- Your Pinterest tag misses conversions to iOS restrictions, ad blockers and browser limits, so Pinterest never sees the full result of your spend.
- Under-reported conversions make Pinterest look weaker than it really is, so a profitable channel quietly loses budget.
- Rising cost per acquisition, because Pinterest cannot tell which pins actually drove the purchase.
Same store, same campaigns. Pinterest can only optimise on the conversions that reach it, so the first fix is getting the data there in full.
Your Shopify data, delivered to Pinterest
Three things working together, so Pinterest gets a complete, clean signal and better audiences, without you touching tag code.
Server-side Conversions API
TrackBee sends conversion events straight from Shopify's servers to Pinterest through the Conversions API, so ad blockers and iOS limits do not sit between the sale and the signal.
Higher match quality
TrackBee enriches every event with first-party data (hashed email, phone and IP), so Pinterest can match more conversions to real people and attribute them to the right ad interactions.
Automatic deduplication
TrackBee dedupes tag and server-side events for you, so Pinterest never double-counts. Complete data in, accurate optimisation out.
Before and after TrackBee
Separate new and returning customers in Pinterest
TrackBee sends two custom events to Pinterest, NewCustomerPurchase and ReturningCustomerPurchase, so you can optimise acquisition and retention separately, with no manual setup.
NewCustomerPurchase
Fires when a first-time buyer checks out. Use it to build prospecting audiences and lookalikes from real new customers, and to prove Pinterest's value as an acquisition channel.
ReturningCustomerPurchase
Fires when an existing customer buys again. Use it for retention campaigns and to measure true repeat-buyer behaviour, separate from acquisition.
How to turn it on
- 1Open your TrackBee dashboard and select your store.
- 2Go to your Pinterest integration settings.
- 3Toggle on the "New vs returning" feature.
- 4The custom events show up in Pinterest after the next purchase.
- 5Build separate audiences and reporting columns around each event.
Questions about Pinterest and TrackBee
TrackBee uses Pinterest's Conversions API to send conversion data directly from your Shopify servers. This server-to-server connection works independently of the browser restrictions, ad blockers and consent limits that affect the Pinterest tag.
No. You can keep the Pinterest tag running alongside TrackBee's server-side tracking. Pinterest deduplicates events using unique event IDs, so there is no risk of double counting. Most merchants keep both for maximum coverage.
TrackBee sends all key Pinterest events, including PageVisit, AddToCart, Checkout and Purchase. Each event is enriched with hashed first-party customer data and product information, giving Pinterest's algorithm the best possible optimisation signals.
No. Each event TrackBee sends includes a unique event ID. If both the Pinterest tag and TrackBee report the same conversion, Pinterest deduplicates them automatically. You get full coverage without inflated numbers.
Yes. TrackBee uses your Shopify customer history to tag every purchase as new or returning, and sends separate NewCustomerPurchase and ReturningCustomerPurchase events to Pinterest. You can then build acquisition and retention audiences and report on them independently.
Stop losing Pinterest conversions
Right now Pinterest is bidding on incomplete data. TrackBee fixes that at the source in about 5 minutes.
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