Meta Conversions API for Shopify
TrackBee sends enriched, server-side conversions to Meta through the Conversions API, so the algorithm keeps optimising on complete data even when the pixel misses the sale.
Built for Shopify. Live in about 5 minutes. No pixel code to maintain.
Meta is optimising on incomplete data
iOS privacy limits, ad blockers and consent banners mean your Meta pixel misses a big share of conversions. Browser pixels miss around 30 to 60 percent of sales, so Meta's algorithm bids on a partial picture and your budget works harder than it should.
- Your pixel misses conversions to iOS restrictions, ad blockers and browser limits, so Meta never sees the full result of your spend.
- Weaker match quality means looser lookalikes and broader, less efficient targeting.
- Rising cost per acquisition, because Meta cannot tell which ads actually drove the purchase.
Same store, same campaigns. Meta can only optimise on the conversions that reach it, so the first fix is getting the data there in full.
Your Shopify data, delivered to Meta
Four things working together, so Meta gets a complete, clean signal and better audiences, without you touching pixel code.
Server-side Conversions API
TrackBee sends conversion events straight from Shopify's servers to Meta through the Conversions API, so ad blockers and iOS limits do not sit between the sale and the signal.
Higher match quality
Every event is enriched with first-party data (hashed email, phone, IP and user agent), so Meta can match more conversions to real people. That is exactly what lifts your Event Match Quality, your event match rate.
Automatic deduplication
TrackBee dedupes pixel and server-side events for you, so Meta never double-counts. Complete data in, accurate optimisation out.
Custom audience sync
TrackBee syncs enriched buyer profiles into Meta, so you can build lookalikes from real customers, suppress existing buyers from acquisition campaigns, and re-engage shoppers who abandoned their cart or browse.
Petrol Industries doubled their Meta ROAS
Petrol Industries, a fashion DTC brand, switched on TrackBee and watched their Meta data quality climb within the hour. Two months later their Meta ROAS had doubled, with a 20% lift on Google Ads on top.
Read the full case study →
Two months after installing TrackBee, our ROAS for Meta has doubled, and for Google Ads it has shown a 20% lift.
Before and after TrackBee
Separate new and returning customers in Meta
TrackBee sends two custom events to Meta, NewCustomerPurchase and ReturningCustomerPurchase, so you can optimise acquisition and retention separately, with no manual setup.
NewCustomerPurchase
Fires when a first-time buyer checks out. Use it to optimise Meta for acquisition and to build lookalikes from real new customers, not repeat buyers.
ReturningCustomerPurchase
Fires when an existing customer buys again. Use it for retention campaigns and to measure true repeat-buyer behaviour, separate from acquisition.
How to turn it on
- 1Open your TrackBee dashboard and select your store.
- 2Go to your Meta integration settings.
- 3Toggle on the "New vs returning" feature.
- 4The custom events show up in Meta Events Manager after the next purchase.
- 5Add the new metrics as columns in your Meta campaign overview.
Questions about Meta and TrackBee
No. TrackBee works alongside your pixel. The pixel keeps firing browser-side events while TrackBee sends the same events server-side through the Conversions API. Meta deduplicates the two, so you get browser context plus server reliability.
Event Match Quality, sometimes called your event match rate, is Meta's score from 1 to 10 for how well your conversion data matches back to real Facebook users. A higher score means Meta can match more of your conversions, which improves targeting, lookalike quality and optimisation. TrackBee enriches every event with hashed first-party data to lift that score.
TrackBee connects to your Shopify store and captures conversion events on the server. Each event is enriched with first-party data (hashed email, phone and IP) and sent to Meta's Conversions API in real time. Because the handoff is server to server, ad blockers, iOS limits and browser restrictions do not get in the way.
No. TrackBee deduplicates pixel and server-side events automatically. Every event carries a unique ID that Meta uses to merge duplicates, so you get full coverage without inflated numbers.
Yes. TrackBee is a Meta Business Partner. The integration is built to Meta's specifications, so you get reliable, compatible, high-quality data flowing into your Meta campaigns.
Stop losing Meta conversions
Right now Meta is bidding on incomplete data. TrackBee fixes that at the source in about 5 minutes.
View plans and pricing →