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Complete Shopify data for Meta Ads

TrackBee sends more and better conversion data to Meta via server-side CAPI, so Meta's algorithm can find the right buyers.

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Built for Shopify Zero maintenance Live in 5 minutes

The problem

Meta is optimizing on incomplete data

iOS privacy changes, ad blockers, and browser restrictions mean your Meta Pixel misses a significant portion of conversions. The result: Meta's algorithm works with partial data, and your ad spend suffers.

  • Your Pixel misses a significant portion of conversions due to iOS restrictions, ad blockers, and browser limitations
  • Lower Event Match Quality means worse lookalike audiences and broader targeting
  • Rising CPA because Meta can't tell which ads actually drive purchases
business.facebook.com/events_manager Events Manager Event Match Quality Overall score for your pixel events 4.2 /10 Poor EVENT NAME EMQ SCORE STATUS PageView 7.0 OK Purchase 3.1 Poor AddToCart 2.6 Poor ViewContent 5.0 Fair ! Event match quality too low for optimal delivery

How TrackBee fixes it

Your Shopify data, delivered to Meta

Server-side CAPI

TrackBee sends conversion events directly from Shopify's servers to Meta via the Conversions API, independent of browser-side limitations like ad blockers and iOS restrictions.

Higher Event Match Quality

Every event is enriched with hashed first-party customer data — email, phone, IP, and user agent. This significantly improves your Event Match Quality scores, giving Meta better signal to work with.

Automatic deduplication

TrackBee deduplicates Pixel and server-side events automatically, so Meta never double-counts conversions. Accurate data in, accurate optimization out.

The difference

Before vs. after TrackBee

Metric
Without TrackBee
With TrackBee
Event Match Quality
3.5 – 5.5
6.4 – 9.1
Conversions captured
~65%
95%+
Lookalike quality
Broad, inaccurate
Precise, data-rich
CPA trend
Rising
Decreasing
Maintenance
Constant pixel fixes
Zero. Fully automated

Exclusive feature

Separate new vs. returning customer data in Meta

TrackBee sends two custom conversion events to Meta: NewCustomerPurchase and ReturningCustomerPurchase. This lets you optimize campaigns for acquisition and retention separately.

NewCustomerPurchase

Fires when a first-time buyer completes a purchase. Use this event to optimize Meta campaigns specifically for customer acquisition and build lookalike audiences from real new customers, not repeat buyers.

ReturningCustomerPurchase

Fires when an existing customer makes another purchase. Use this event for retention campaigns and to measure true repeat purchase behavior, separately from new customer acquisition.

How to enable it

  1. 1 Open your TrackBee dashboard and select your store
  2. 2 Go to your Meta integration settings
  3. 3 Toggle on the "New vs Returning" feature
  4. 4 The custom events will appear in Meta Events Manager after the next purchase
  5. 5 Customize your Meta Campaign Overview columns to see the new metrics
Note: The NewCustomerPurchase and ReturningCustomerPurchase events will only appear in Meta Events Manager after a purchase has been made. If you don't see them yet, wait for the next order to come in.

Case study: Petrol Industries

100% ROAS increase on Meta Ads

"After setting up TrackBee, we immediately saw data quality improve on Meta, within just an hour."

Floris Boon, Webshop Manager at Petrol Industries

Read the full case study
+100%
Meta ROAS increase
4.3→7.1
EMQ Add to Cart
8.1→9.3
EMQ Purchase
+20%
Conversion volume increase

FAQ

Common questions about Meta + TrackBee

No. TrackBee works alongside your existing Pixel. The Pixel continues to fire browser-side events, while TrackBee sends the same events server-side via the Conversions API. Meta then deduplicates these signals, giving you the best of both worlds: browser context plus server reliability.

Event Match Quality (EMQ) is Meta's score (1-10) for how well your conversion data can be matched back to Facebook users. Higher EMQ means Meta can match more conversions to the right people, which directly improves audience targeting, lookalike quality, and campaign optimization. TrackBee enriches every event with hashed first-party identifiers to maximize this score.

TrackBee integrates directly with your Shopify store and captures conversion events at the server level. These events are enriched with first-party customer data (hashed email, phone, IP) and sent to Meta's Conversions API in real-time. Because this happens server-to-server, ad blockers, iOS restrictions, and browser limitations don't affect your data.

No. TrackBee automatically handles deduplication between Pixel events and server-side events. Each event includes a unique event ID that Meta uses to match and merge duplicate signals. You get complete coverage without inflated numbers.

Yes. TrackBee is a certified Meta Business Partner, which means our integration is built to Meta's specifications and regularly audited. This ensures maximum compatibility, reliability, and data quality for your Meta campaigns.

Stop losing Meta conversions today

Meta is making decisions on incomplete data right now. Fix it in under 5 minutes.

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