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Server-side Enhanced Conversions for Google Ads

TrackBee sends your complete Shopify data to Google Ads for smarter bidding, higher ROAS, and zero Tag Manager complexity.

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Case study: Petrol Industries

20% ROAS lift on Google Ads

"Two months after installing TrackBee, our ROAS for Meta has doubled, and for Google Ads it has shown a 20% lift."

Teun de Kort, Digital Marketer at Petrol Industries

Read the full case study
+20%
Google Ads ROAS
-30%
CPA decrease
100%
Enhanced Conv. coverage
5 min
Setup time

The problem

Smart Bidding is only as smart as your data

Google Tag Manager setups miss conversions, break silently, and require constant maintenance. When Smart Bidding optimizes on incomplete data, you're paying for the wrong clicks.

  • GTM-based tracking misses a significant portion of conversions due to ad blockers and browser restrictions
  • Smart Bidding optimizes on partial data, leading to inflated CPA and wasted spend
  • Tag Manager setups break, need constant updates, and require developer resources
tagmanager.google.com Tags Workspace — Default GA4 Configuration Firing — All Pages Active ! Google Ads Conversion Firing trigger: broken Broken ! Purchase Event Partial firing — consent gaps Warning Page View Firing — All Pages Active 2 of 4 tags firing correctly. data gaps detected

How TrackBee fixes it

Your Shopify data, delivered to Google Ads

Enhanced Conversions

TrackBee sends hashed first-party customer data (email, phone, address) alongside every conversion, giving Google the signals it needs for accurate attribution.

100% conversion coverage

Server-side tracking captures every purchase, add-to-cart, and checkout event, so browser restrictions and ad blockers don't affect your data.

No GTM maintenance

Forget fragile Tag Manager setups. TrackBee handles everything server-side. No tags to debug, no containers to maintain, no developers required.

The difference

Before vs. after TrackBee

Metric
Without TrackBee
With TrackBee
Conversion coverage
~70%
100%
CPA
Inflated
-30% decrease
Smart Bidding accuracy
Low: partial signals
High: complete data
Setup complexity
GTM + developer
5-minute install
Maintenance
Constant GTM fixes
Zero, fully automated

FAQ

Common questions about Google Ads + TrackBee

No. TrackBee sends conversion data directly from Shopify's servers to Google Ads, independent of GTM. You can keep your existing GTM setup as a backup, but TrackBee handles all conversion tracking server-side without any tag configuration.

Enhanced Conversions is Google's feature that uses hashed first-party customer data (email, phone, address) to improve conversion measurement accuracy. TrackBee automatically sends this hashed data with every server-side conversion event, enabling Enhanced Conversions without any manual setup.

Smart Bidding algorithms optimize based on the conversion data they receive. When a significant portion of conversions are missing, the algorithm can't accurately predict which clicks lead to purchases. With complete server-side conversion coverage from TrackBee, Smart Bidding makes better bid decisions, lowering CPA and improving ROAS.

No. TrackBee uses Google's transaction ID-based deduplication. Each conversion event includes a unique order ID, so if both your existing pixel and TrackBee report the same conversion, Google counts it only once.

Stop losing Google Ads conversions today

Google Ads is making decisions on incomplete data right now. Fix it in under 5 minutes.

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