Google Ads Enhanced Conversions for Shopify
TrackBee sends server-side Enhanced Conversions to Google Ads, so Smart Bidding optimises on complete data, without Google Tag Manager complexity.
Built for Shopify. Live in about 5 minutes. No Tag Manager needed.
Smart Bidding is optimising on incomplete data
GTM setups miss conversions, break silently and need constant fixing. Browser pixels miss around 30 to 60 percent of conversions, so Google's Smart Bidding trains on a partial picture and your budget works harder than it should.
- GTM based tracking misses a big share of conversions to ad blockers, iOS limits and browser restrictions, so Google never sees the full result of your spend.
- Smart Bidding optimises on partial signals, which inflates cost per acquisition and wastes budget on the wrong clicks.
- Tag Manager containers break, need constant updates and pull in developer time you would rather spend elsewhere.
Same store, same campaigns. Smart Bidding can only learn from the conversions that reach Google, so the first fix is getting the data there in full.
Your Shopify data, delivered to Google Ads
Three things working together, so Smart Bidding gets a complete, clean signal, without you touching Tag Manager.
Server-side Enhanced Conversions
TrackBee sends conversion events straight from Shopify's servers to the Google Ads API and enriches every event with first-party data (hashed email, phone and address). That is what powers Enhanced Conversions, so Google can match more sales back to the click.
Higher match quality
Because each event carries clean first-party data, Google matches more of your conversions to the ad that drove them. Better match quality means Smart Bidding learns from complete signals instead of gaps.
Automatic deduplication
TrackBee uses Google's transaction ID deduplication. Every event carries a unique order ID, so if your existing tag and TrackBee both report a sale, Google counts it once. Complete data in, accurate optimisation out.
Petrol Industries lifted their Google Ads ROAS
Petrol Industries, a fashion DTC brand, connected TrackBee and gave Google's Smart Bidding complete data to work with. Two months later their Google Ads ROAS was up 20%, with Meta ROAS doubled on top.
Read the full case study →
Two months after installing TrackBee, our ROAS for Meta has doubled, and for Google Ads it has shown a 20% lift.
Before and after TrackBee
Separate new and returning customers in Google Ads
TrackBee tags every conversion with the new customer parameter and pushes two custom conversion actions, NewCustomerConversion and ReturningCustomerConversion, so you can bid for acquisition and retention separately, with no manual setup.
NewCustomerConversion
Fires when a first-time buyer checks out. Pair it with Google's New Customer Acquisition goal to bid up for net-new customers, and finally see real CAC instead of blended numbers.
ReturningCustomerConversion
Fires when an existing customer buys again. Use it for retention campaigns and brand search, and measure repeat-buyer behaviour separately from acquisition spend.
How to turn it on
- 1Open your TrackBee dashboard and select your store.
- 2Go to your Google Ads integration settings.
- 3Toggle on the "New vs returning" feature.
- 4The custom conversion actions appear in Google Ads after the next purchase.
- 5Add the new actions to your campaign columns and apply New Customer Acquisition bidding.
Questions about Google Ads and TrackBee
No. TrackBee sends conversion data directly from Shopify's servers to Google Ads, independent of GTM. You can keep your existing GTM setup as a backup, but TrackBee handles all conversion tracking server-side, with no tags to configure.
Enhanced Conversions is Google's feature that uses hashed first-party customer data (email, phone and address) to measure conversions more accurately. TrackBee enriches every event with first-party data and sends it with each server-side conversion, so Enhanced Conversions works without any manual setup.
Smart Bidding optimises on the conversion data it receives. When conversions are missing, it cannot tell which clicks lead to sales. With complete server-side coverage from TrackBee, Smart Bidding makes better bid decisions, which lowers cost per acquisition and improves ROAS.
No. TrackBee uses Google's transaction ID deduplication. Each conversion carries a unique order ID, so if both your existing tag and TrackBee report the same sale, Google counts it only once.
Yes. TrackBee identifies first-time versus repeat buyers from your Shopify customer data and sends two separate conversion actions to Google Ads. You can then apply Google's New Customer Acquisition goal to bid up for net-new customers and run retention campaigns separately.
Yes. Turn on the Shopify Markets toggle, connect one Google Ads account per market, and set which URLs each one advertises on. TrackBee routes every server-side conversion to the account that ran the campaign for that market, so each market's Smart Bidding optimises on its own data instead of one blended account.
Stop losing Google Ads conversions
Right now Smart Bidding is bidding on incomplete data. TrackBee fixes that at the source in about 5 minutes.
View plans and pricing →