The difference
Before vs. after TrackBee
Exclusive feature
Separate new vs. returning customer data in TikTok
TrackBee sends two custom events to TikTok via the Events API: NewCustomerPurchase and ReturningCustomerPurchase. Optimise acquisition and retention separately, without manual setup.
NewCustomerPurchase
Fires when a first-time buyer completes a purchase. Use it to optimise TikTok campaigns specifically for customer acquisition and to build lookalikes from real new customers, not repeat buyers.
ReturningCustomerPurchase
Fires when an existing customer makes another purchase. Use it for retention campaigns and to measure true repeat-buyer behaviour separately from new customer acquisition.
How to enable it
- 1 Open your TrackBee dashboard and select your store
- 2 Go to your TikTok integration settings
- 3 Toggle on the "New vs Returning" feature
- 4 The custom events appear in TikTok Events Manager after the next purchase
- 5 Customise your TikTok campaign columns to see the new metrics
TikTok Shop
Selling through TikTok Shop? Those orders count too
Connect TikTok Shop to your Shopify store and TrackBee tracks those orders automatically, then forwards them server-side to every ad platform you have connected. Your TikTok Shop sales become optimisation signal across your whole stack, not just inside TikTok.
Connect TikTok Shop to Shopify
Link TikTok Shop as a Shopify sales channel. From that point on, your TikTok Shop orders land in Shopify alongside your storefront orders, in one place.
TrackBee captures every order
No extra setup. TrackBee picks up each TikTok Shop order the moment it reaches Shopify and enriches it with first-party data, the same way it handles your storefront sales.
Forwarded to every platform
Each TikTok Shop purchase is sent server-side to Meta, Google, TikTok, Pinterest, GA4 and Klaviyo, so it counts toward campaign optimisation and reporting everywhere you advertise.
FAQ
Common questions about TikTok Ads + TrackBee
TrackBee uses TikTok's Events API to send conversion data directly from your Shopify servers. Events are delivered reliably regardless of browser restrictions, ad blockers, or iOS privacy settings that would normally block the TikTok pixel.
No. TrackBee uses TikTok's built-in deduplication. Each event includes a unique event ID, so if both your existing pixel and TrackBee report the same conversion, TikTok counts it only once. You can safely run both in parallel.
No. You can keep the existing TikTok pixel as a backup for retargeting and audience building. TrackBee's server-side events work alongside it, with deduplication ensuring no double counting. Most merchants keep both running for maximum coverage.
TrackBee sends all standard TikTok events including ViewContent, AddToCart, InitiateCheckout, and CompletePayment. Each event is enriched with hashed first-party customer identifiers, product data, and value information for maximum optimisation signal.
Yes. TrackBee identifies first-time vs. repeat buyers using your Shopify customer history and sends separate NewCustomerPurchase and ReturningCustomerPurchase events to TikTok. You can then optimise acquisition campaigns and retention campaigns independently.
Yes. When you connect TikTok Shop to your Shopify store through the TikTok sales channel, those TikTok Shop orders flow into Shopify like any other order. TrackBee picks them up automatically and sends the conversion events server-side to every ad platform you have connected, so your TikTok Shop sales become usable optimisation signal across your whole stack, not just inside TikTok.
Every platform you have connected in TrackBee: Meta, Google, TikTok, Pinterest, GA4 and Klaviyo. A TikTok Shop purchase is forwarded server-side to each of them and enriched with first-party data, so it counts toward campaign optimisation and reporting just like a purchase from your own Shopify storefront.
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