TikTok Events API for Shopify
TrackBee sends enriched, server-side conversions to TikTok through the Events API, so the algorithm keeps optimising on complete data even when the pixel misses the sale.
Built for Shopify. Live in about 5 minutes. No pixel code to maintain.
TikTok is optimising on incomplete data
iOS privacy limits, ad blockers and short session times mean your TikTok pixel misses a big share of conversions. Browser pixels miss around 30 to 60 percent of conversions, so TikTok's algorithm trains on a partial picture and your budget works harder than it should.
- Your pixel misses conversions to iOS restrictions, ad blockers and browser limits, so TikTok never sees the full result of your spend.
- Weaker match quality means the algorithm trains on partial data and optimises less efficiently.
- Rising cost per acquisition, plus attribution gaps between TikTok and Shopify that erode confidence in channel performance.
Same store, same campaigns. TikTok can only optimise on the conversions that reach it, so the first fix is getting the data there in full.
Your Shopify data, delivered to TikTok
Three things working together, so TikTok gets a complete, clean signal, without you touching pixel code.
Server-side Events API
TrackBee sends conversion events straight from Shopify's servers to TikTok through the Events API, so ad blockers and iOS limits do not sit between the sale and the signal.
Higher match quality
TrackBee enriches every event with first-party data (hashed email, phone, IP and user agent), so TikTok can match more conversions to the right ad interactions and optimise on real results.
Automatic deduplication
TrackBee dedupes pixel and server-side events for you, so TikTok never double-counts. Complete data in, accurate optimisation out.
Before and after TrackBee
Separate new and returning customers in TikTok
TrackBee sends two custom events to TikTok, NewCustomerPurchase and ReturningCustomerPurchase, so you can optimise acquisition and retention separately, with no manual setup.
NewCustomerPurchase
Fires when a first-time buyer checks out. Use it to optimise TikTok for acquisition and to build lookalikes from real new customers, not repeat buyers.
ReturningCustomerPurchase
Fires when an existing customer buys again. Use it for retention campaigns and to measure true repeat-buyer behaviour, separate from acquisition.
How to turn it on
- 1Open your TrackBee dashboard and select your store.
- 2Go to your TikTok integration settings.
- 3Toggle on the "New vs returning" feature.
- 4The custom events show up in TikTok Events Manager after the next purchase.
- 5Add the new metrics as columns in your TikTok campaign overview.
Questions about TikTok and TrackBee
TrackBee uses TikTok's Events API to send conversion data straight from your Shopify servers. Events are delivered reliably regardless of browser restrictions, ad blockers or iOS privacy settings that would normally block the TikTok pixel.
No. TrackBee uses TikTok's built-in deduplication. Each event includes a unique event ID, so if both your existing pixel and TrackBee report the same conversion, TikTok counts it only once. You can safely run both in parallel.
No. You can keep the existing TikTok pixel as a backup for retargeting and audience building. TrackBee's server-side events work alongside it, with deduplication making sure nothing is double counted. Most merchants keep both running for maximum coverage.
TrackBee sends all standard TikTok events, including ViewContent, AddToCart, InitiateCheckout and CompletePayment. Each event is enriched with first-party data (hashed email, phone, IP and user agent), product details and order value for maximum optimisation signal.
Yes. TrackBee identifies first-time and repeat buyers from your Shopify customer history and sends separate NewCustomerPurchase and ReturningCustomerPurchase events to TikTok. You can then optimise acquisition and retention campaigns independently.
Stop losing TikTok conversions
Right now TikTok is bidding on incomplete data. TrackBee fixes that at the source in about 5 minutes.
View plans and pricing →