"We're very happy with the results we get with TrackBee. The data tracking is really good."
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Ever dreamed of getting professional salon results without the hefty price tag or time commitment? That's exactly what Sassy Saints delivers. This innovative brand takes complex salon treatments and transforms them into easy-to-use at-home kits that anyone can master.
"We transform salon treatments into at-home kits," explains Hugo, CMO and partner at Sassy Saints. "Women can get the same salon-quality results at home, saving time and money. With each kit, you get multiple uses instead of going to the salon repeatedly."
Founded just four years ago, Sassy Saints started with specialized brow enhancement and lash lift kits that quickly gained popularity. But it was their game-changing at-home Manicure kit, launched in summer 2023, that truly put them on the map. This bestseller sparked phenomenal growth, catapulting the company to eight-figure annual revenue in record time.
Based in the UK, Sassy Saints isn't just about convenience. With each kit offering multiple uses for a fraction of the cost of salon visits, it's no wonder customers can't get enough.
Sassy Saints has been using TrackBee for tracking performance on Meta - where they spend more than 95% of their marketing budget - with great success. Their dashboard shows consistently high event match quality scores (ranging from 7.0 to 9.3/10) across all key data points, ensuring reliable data that automatically optimizes campaign performance.
"TrackBee’s data tracking is really good," Hugo shares. "The recently released feature that shows new versus returning customers in Meta is huge. As an e-commerce brand, you need to understand your true CAC—not just a blended cost per order, but your true cost per acquisition for net new customers."
While TrackBee was proving really valuable for Sassy Saints’ Meta advertising, the team recognized another opportunity to improve their marketing performance through Klaviyo.
Email marketing is a crucial revenue channel for e-commerce brands, with abandonment flows being particularly powerful. In Klaviyo, a "flow" is an automated sequence of emails that's triggered when a customer takes (or doesn't take) a specific action on your website.
Browse abandonment flows target customers who viewed products but left without adding to cart, while abandoned cart flows re-engage shoppers who added items to their cart but didn't complete their purchase. When a customer abandons their browsing session or cart, the system automatically sends them personalized emails to bring them back to complete their purchase. Together, these automated flows can recover substantial revenue that would otherwise be lost.
Sassy Saints had implemented browse abandonment flows in Klaviyo, but due to Klaviyo's tracking limitations, they were missing a significant number of abandonment events. This meant many potential customers weren't receiving recovery emails, resulting in substantial missed revenue opportunities, especially with cart abandonment. When TrackBee released their new Klaviyo integration in early 2025, which captures up to 4x more abandonment events than Klaviyo alone, Sassy Saints was eager to implement it for both their existing browse abandonment flows and new abandoned cart flows.
TrackBee's integration with Klaviyo solves a critical problem. Klaviyo's native tracking misses a significant number of abandonment events due to various technical limitations including:
This means many potential customers were falling through the cracks - and substantial revenue was being left uncaptured. TrackBee's server-side tracking solution captures these missing events, triggering flows more frequently and generating additional revenue that would otherwise be lost.
Before using TrackBee, Sassy Saints hadn't implemented any abandoned cart flows in Klaviyo. TrackBee encouraged them to set up these crucial flows, which they did using TrackBee's enhanced data. They also implemented a new flow for browse abandonment in Klaviyo, which used TrackBee’s enhanced tracking, next to the existing one without TrackBee. This allowed them to compare results directly.
Learn how to configure these flows in Klaviyo with TrackBee
"The team is very responsive and proactive. Whenever we need something done quickly, TrackBee always answers within five minutes max."
The impact of implementing TrackBee's Klaviyo integration was immediate and substantial. All the following results were achieved in 1 month.
All amounts have been converted from GBP to USD at an exchange rate of £1 = $1.33
TrackBee's enhanced tracking captured 283,794 product view events compared to just 160,101 with Klaviyo alone—a 77% increase in a single month. When a customer views a product but takes no further action, such as adding it to their cart or making a purchase, browse abandonment flows can bring them back. This significant improvement meant Sassy Saints could now re-engage many more potential customers who had shown interest in their products but left without converting.
With TrackBee's tracking, the browse abandonment flow was triggered 27,863 times in 1 month versus 19,381 times with Klaviyo alone. This 44% increase meant Sassy Saints could send timely, personalized email reminders to 8,482 more potential customers who had abandoned their browsing session—catching them at a critical decision point in their customer journey during that one month period.
Their browse abandonment flows generated $65.683 with TrackBee compared to $50.954 without it - a 29% revenue increase in just one month that would otherwise have been lost.
Prior to using TrackBee, Sassy Saints had no abandoned cart flows in place at all. TrackBee provided the tracking capabilities and encouraged them to implement this critical flow. Unlike with their browse abandonment flows, they chose to set up only the TrackBee-powered abandoned cart flow without creating a parallel Klaviyo-only version. This is why we can’t compare the results to what Klaviyo would do alone.
By setting up abandoned cart flows with TrackBee's data, Sassy Saints generated an impressive $64.899,64 in additional revenue in their very first month. While they couldn't directly compare this to a Klaviyo-only version, one thing is certain: this was money that would have been completely lost without this implementation.
"We would have been down $64K in one month without those abandoned cart flows implemented through Klaviyo with TrackBee. That's a lot of revenue recovered with minimal effort."
The partnership between TrackBee and Sassy Saints demonstrates how proper data tracking can significantly impact e-commerce revenue. As they continue on their path toward becoming the market leader in at-home salon treatments, with goals of reaching mid-eight figures annually within 2-4 years, TrackBee remains an essential component of their data-driven growth strategy.
"For us, we want to drive profitable growth year over year. We want to grow, but not at the expense of profit."
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