How a UK beauty brand recovered around $15K in extra browse abandonment revenue in 30 days.
Sassy Saints already trusted TrackBee for Meta. When they added the Klaviyo integration, TrackBee tracked 77% more product view events, and their browse abandonment flow recovered revenue that Klaviyo's standard tracking was leaving on the table.
Sassy Saints turns complex salon treatments into at-home kits. Founded four years ago, their at-home manicure kit became a bestseller and pushed the UK brand to eight-figure annual revenue. They had already been using TrackBee for Meta, where they spend more than 95% of their marketing budget, and saw consistently high Event Match Quality scores between 7.0 and 9.3 out of 10.
"TrackBee's data tracking is really good. The new versus returning customers feature in Meta is huge. As an e-commerce brand, you need to understand your true CAC, not just a blended cost per order, but your true cost per acquisition for net new customers."
Hugo Pires
CMO at Sassy Saints
With Meta running well, the team turned to email. Klaviyo abandonment flows are powerful, but Klaviyo's standard tracking misses a large share of website activity, so Apple cookies expiring after 7 days, shoppers switching browsers, and adblockers all leave events uncaptured. Sassy Saints had a browse abandonment flow, but many shoppers who viewed products and left were never reached, and they had no abandoned cart flow at all.
What we did
Server-side tracking for every abandonment event.
TrackBee captures conversion events server-side and enriches them with first-party data, so it recovers the abandonment events Klaviyo's standard tracking never records. It was added across Sassy Saints' key channels: Meta, Google, and Klaviyo.
To prove the impact, Sassy Saints ran a new TrackBee-powered browse abandonment flow alongside their existing Klaviyo-only flow, so they could compare results directly. TrackBee also encouraged them to set up an abandoned cart flow, which they had never built before, powered entirely by TrackBee data.
"The team is very responsive and proactive. Whenever we need something done quickly, TrackBee always answers within five minutes max."
Hugo Pires
CMO at Sassy Saints
Results
Revenue recovered in a single month.
Every result below came from one month of the Klaviyo integration. The same flow, far more events, and a clear lift in recovered revenue.
Product view events
+77%
283,794 product view events captured with TrackBee versus 160,101 with Klaviyo alone, in a single month.
Flow triggers
+44%
The browse abandonment flow triggered 27,863 times versus 19,381, reaching 8,482 more shoppers at the right moment.
Abandonment revenue
+29%
Browse abandonment flows generated $65,683 with TrackBee versus $50,954 without, around $15K in extra revenue.
Viewed product events
Flow triggers
Revenue generated
Browse abandonment: the same flow, more revenue
With TrackBee's tracking, the browse abandonment flow was triggered 27,863 times in one month, versus 19,381 times with Klaviyo alone. That is a 44% increase, so 8,482 more potential customers received a timely, personalized reminder at a critical decision point in their journey. The flow itself did not change. It simply reached the people Klaviyo could not see.
Browse abandonment · revenue with and without TrackBee
The revenue followed the events. Those browse abandonment flows generated $65,683 with TrackBee compared to $50,954 without, a 29% lift, or roughly $15,000 in extra revenue in one month that would otherwise have been lost.
Abandoned cart: a brand new revenue stream
Before TrackBee, Sassy Saints had no abandoned cart flow at all. They built one on TrackBee's data, without a parallel Klaviyo-only version, so there is no head-to-head comparison here. What is certain is that the flow recovered $64,899 in its very first month. That was money that would have been completely lost otherwise.
"We would have been down $64K in one month without those abandoned cart flows implemented through Klaviyo with TrackBee. That's a lot of revenue recovered with minimal effort."
Hugo Pires
CMO at Sassy Saints
For a brand focused on profitable growth, recovered revenue with minimal extra work is exactly the kind of result that compounds over time.
"For us, we want to drive profitable growth year over year. We want to grow, but not at the expense of profit."
Hugo Pires
CMO at Sassy Saints
Meta event match quality
"We're very happy with the results we get with TrackBee. The data tracking is really good, and the team always answers within five minutes."
Hugo Pires
CMO at Sassy Saints
Free for 30 days
Want a revenue lift like Sassy Saints'?
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Results measured over a 30-day window after Sassy Saints enabled TrackBee's Klaviyo integration. Browse abandonment revenue compares the TrackBee-powered flow against the prior Klaviyo-only baseline. Amounts converted from GBP to USD at 1 GBP to 1.33 USD.
Klaviyo · 30-day result
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