How TrackBee helped Honeybalm scale by 123%

"Initially, we didn't fully understand how crucial tracking was, and we had never really considered switching to another tracking solution. Luckily, we got in touch with TrackBee."

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TrackBee has helped us in optimizing our ad campaigns. Since using the tool, our statistics have improved significantly.

Honeybalm

Results

ROAS

100% increase

Revenue

123% increase

CPM

60% decrease

Client

Honeybalm

Store

https://honeybalm.com/

Advertising channels

Tracking obstacles with Cometly

Initially, we didn't fully understand how crucial tracking was, and we had never really considered switching to another tracking solution. Perhaps we had even underestimated what tracking could do for our business. Earlier on, when we were using Cometly, we ran into multiple obstacles:

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Incomplete Tracking: Cometly lacked comprehensive tracking, leading to incomplete data recording, particularly from Facebook.

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High Costs: Despite limitations, we paid substantial monthly fees for Cometly's tracking services.

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Poor Customer Support: We struggled to get adequate support from Cometly, falling short of our expectations.

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Limited Dashboard: Cometly's dashboard had limited functionality, necessitating constant manual checks for statistics.

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Lack of Insights: We needed more in-depth insights than ROAS and CPA, which Cometly couldn't provide.

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Integration Challenges: Integrating with Comently was complex and challenging.

The Solution

Optimizing ad campaigns with TrackBee

Luckily, we got in touch with TrackBee. Their solution provided exactly what we needed to overcome our tracking challenges:

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Accurate data tracking: TrackBee delivered complete visibility across our customer journey, capturing events our previous solutions missed.

Easy integration: The setup process was straightforward, requiring minimal technical resources.

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TrackBee has helped us in optimizing our ad campaigns. Since using the tool, our statistics have improved significantly. From the beginning we saw great results.

The Results

Results

“We are so satisfied with TrackBee that we are also going to use it for our new brand. We truly see the value of TrackBee, especially its real-time connection to the advertising platforms, which makes it extremely accurate and fast. TrackBee has transformed our advertising strategies and helped us grow our business in exceptional ways.”

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Cost Savings: ‍

We saved significantly by switching to TrackBee's cost-effective tracking solution, with the first €50,000 tracking for free and after that the costs were very reasonable. They grow with our growth and this suited us perfectly as a start-up company.

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Data Accuracy Boost:

TrackBee improved our data accuracy, leading to a doubling of our ROAS and a 123% increase in revenue within the first three months, from €95,000 to €212,000.

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Real-Time Results:

TrackBee allowed us to monitor real-time results within the advertising platforms, enabling quick adjustments for better campaign performance.

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Reduced CPM:

Sending data back to advertising platforms through TrackBee lowered our CPM from €10 to €4, making our ads more relevant and cost-effective.

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