TrackBee captures every conversion server-side, enriches it with shopper context, and delivers complete data to your ad platforms and Klaviyo.
TrackBee works in three stages. Each one builds on the last to give your platforms the best possible input.
Server-side tracking captures every event directly from Shopify. No more data loss from ad blockers, iOS, or cookie restrictions.
Every event gets enriched with first-party data already in your Shopify store — match quality attributes, product context, and shopper identity — before being sent anywhere.
Complete, enriched conversion data is delivered to Meta, Google Ads, TikTok, Pinterest, and Klaviyo in real-time.
TrackBee runs alongside your existing pixels, capturing events directly from your Shopify server. When ad blockers, iOS restrictions, or cookie consent block your browser-side pixels, TrackBee still captures the full picture.
Raw events are only the starting point. TrackBee enriches every signal with first-party data already available in your Shopify store — giving platforms the context they need to optimize.
Email, phone, IP, user agent, and click IDs are attached to every event. This helps platforms match conversions to the right ad click with higher confidence.
Product names, categories, variants, quantities, and cart values are included. Platforms use this for dynamic retargeting and value-based optimization.
Each event is tagged with its position in the purchase funnel. This gives algorithms the signal hierarchy they need to prioritize high-intent shoppers.
TrackBee links the same shopper across mobile, desktop, and tablet. Platforms see one person instead of three separate anonymous sessions.
Without TrackBee, platforms see incomplete, disconnected sessions. With TrackBee, they see the full shopper journey.
| Metric | Without TrackBee | With TrackBee |
|---|---|---|
| Sessions tracked | 40-60% (browser only) | 95%+ (server-side) |
| Cross-device linking | Not available | Automatic |
| Match quality (Meta) | Poor to Fair | Good to Great |
| Klaviyo events | Missing browse/cart events | 2-3x more flow triggers |
| Attributed conversions | Underreported | Complete picture |
| Shopper lifetime value | Fragmented per session | Unified across sessions |
TrackBee delivers enriched, deduplicated conversion data to each platform in the format they need.
TrackBee sends server-side events via the Conversions API with maximum match quality. Meta can attribute more conversions, build better audiences, and optimize your campaigns with confidence.
TrackBee delivers server-side conversion data with enhanced conversions. Google's Smart Bidding gets the complete picture, leading to better automated bid decisions and more efficient spend.
TrackBee sends events via the TikTok Events API, ensuring conversions are captured even when the pixel fails. TikTok's algorithm gets the signal it needs to find your best customers.
TrackBee sends browse, cart, and checkout events that Klaviyo's pixel misses. More events means more flow triggers, which translates directly into more abandoned cart and browse recovery revenue.
TrackBee sends server-side events via the Pinterest Conversions API. Pinterest gets complete purchase and engagement signals even when the tag is blocked, enabling better campaign optimization and audience targeting.
TrackBee sends server-side events to GA4 via the Measurement Protocol, giving you a complete picture of customer journeys — including sessions that browser tracking misses due to ad blockers or consent restrictions.
No developer needed. No complex setup. Just install, connect, and you're done.
Add the TrackBee app from the Shopify App Store. One click installs all tracking automatically.
Link Meta, Google Ads, TikTok, Pinterest, and Klaviyo. TrackBee handles all the API connections for you.
TrackBee starts capturing and enriching data immediately. No ongoing maintenance required.
No. TrackBee works alongside your existing pixel setup. It adds a server-side tracking layer that captures events your browser-side pixels miss, then sends both to your platforms.
Browser-side pixels rely on JavaScript running in the visitor's browser. iOS restrictions, ad blockers, and cookie consent tools can prevent this. TrackBee captures events directly from your Shopify server, bypassing these client-side limitations entirely.
TrackBee integrates with Meta (Facebook & Instagram), Google Ads, TikTok, Pinterest, Klaviyo, Snapchat, and Google Analytics 4. All integrations are pre-built and require no developer work.
Klaviyo's browser pixel misses a large portion of browse and cart events. TrackBee captures these server-side and sends them to Klaviyo, triggering 2-3x more abandoned cart and browse abandonment flows.
Event Match Quality (EMQ) is Meta's score for how well your conversion events can be matched to ad interactions. TrackBee enriches every event with email, phone, IP, user agent, and click IDs, significantly boosting your EMQ score.
Yes. When the same conversion is captured by both your pixel and TrackBee's server-side tracking, it automatically deduplicates so platforms only count it once.
Most stores are live within 5 minutes. Install the Shopify app, connect your ad platforms, and TrackBee starts working immediately. No developer required, no code to add, no DNS changes.
Yes. TrackBee respects consent settings and processes data in accordance with GDPR. Server-side tracking uses first-party data from your own Shopify store.
No. TrackBee requires zero ongoing maintenance. When platforms update their APIs or Shopify changes their checkout flow, TrackBee updates automatically.
Yes. You can try TrackBee free for 30 days, no credit card required. See the full impact on your data quality before committing.
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