Advanced Server-Side Tracking and Data Enrichment

Standard tracking scripts miss crucial data and deliver incomplete information to your marketing platforms. TrackBee provides 100% accurate and high-quality data insights, enabling your business to grow more effectively.

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Server-side tracking

Advanced server-side tracking, processing and delivery

Unlike other tools that capture data client-side and process it server-side, TrackBee extracts data directly from your Shopify server - leaving no room for error.

Server-side Tracking: Captures events/conversions directly from the server
Server-side Processing: Processes data securely on servers, not browsers
Server-side Delivery: Delivers data via API for reliable transmission
Tracking Basics

How TrackBee captures 100% of your data

And sends it to your advertising platforms
People engage
People click on your advertisement, arrive on your website and start their customer journey.
We track every event..
From initial product views to add to carts: we capture every event across the  shopping journey, even when they return days later.
..And send it to your ad platforms
We deliver event data to all your marketing platforms with 100% accuracy, maximizing your campaign performance.

"Two months after installing TrackBee, our ROAS for Meta has doubled, and for Google Ads it has shown a 20% lift."

Teun de Kort

Digital Marketer @ Petrol Industries

Read Case Study

"Thanks to TrackBee, we’re tracking 171% more ATC events and increased our cart abandonment revenue with 213%!"

Lennart van der Pas

Founder @ Honeybalm

"The team is very responsive and proactive. Whenever we need something done quickly, TrackBee always answers very fast."

Hugo Pires

CMO @ Sassy Saints

Data enhancement

Enhance, don't replace, standard tracking scripts

We know every ad platform and tracking script has its own secret sauce. That's why TrackBee works alongside native Shopify apps, giving you the best of both worlds!

Faster data processing: Native tracking scripts instantly process their own data
Deduplication: We prevent duplicate data from messing up your campaigns
Secret-sauce: Use the secrets of the advertising platforms
We do the work

Auto-Capture data, no manual tagging needed

TrackBee automatically tracks all events on your store. No need for manual tagging or maintenance. You only have to install the TrackBee app!

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Shopper profiles

TrackBee goes beyond basic server-side Tracking: Enrich data with Shopper Profiles

TrackBee builds unique Shopper Profiles for every visitor, capturing valuable data with each session.

Cross-browser tracking
Follow customers' journey even when they switch browsers.
Extended Tracking
We track visitors for an extended period of time, even after cookie expiration.
Visitor Identification
Your tracking pixel doesn't recognize returning anonymous visitors. We do.
Shopper profiles explained

Why you need Shopper Profiles

Track visitors & store data without relying on cookies A must need for all your advertising platforms

Meta and Google Ads perform better with complete and accurate data. TrackBee matches customers to their profiles - recovering click IDs and customer data like email addresses that would otherwise be lost. This leads to more attributed conversions and enhanced conversion quality through enriched data transmission to Google.

Session 1
Data
IP
148.325.96
Email
john@gmail.com
Name
John Doe
Click ID
1948204
Session 2
Without TrackBee
IP
148.325.96
Email
not identified
Name
not identified
Click ID
not identified
Session 2
With TrackBee
IP
148.325.96
Email
john@gmail.com
Name
John Doe
Click ID
1948204

TrackBee tracks significantly more abandonment events than Klaviyo and connects them to the right shoppers with detailed shopper profiles. This triggers more abandonment flows in Klaviyo, which boosts your abandonment revenue 2-3x.

Day 1
Day 1
Day 2
Day 2
A person visits your website
Person fills in email address for newsletter & leaves store
Person returns and adds a product to their cart
Person leaves website with products in their cart
Klaviyo only
Anonymous visitor
Email address only stays available during this session
Anonymous visitor
Abandoned cart email is not sent
With TrackBee
Shopper profile created
Email added to shopper profile
Shopper profile recognized and product view and add to cart events are sent to Klaviyo
Abandoned cart email is sent, because email address is available
Data enhancement

The Impact of Data Enrichment

Enriched conversion & event data BOOSTS performance.

Improves advertisement targeting: for Meta, Google Ads, TikTok & Pinterest
Send more event and profile data to Klaviyo and trigger more abandment flows.
Proof of Impact

Klaviyo: 2-3x more Abandonment Revenue

TrackBee identifies Add to Cart & product view events that Klaviyo misses, thanks to our advanced server-side tracking solution and shopper profiles.

While Klaviyo loses track of returning visitors after just 24 hours, TrackBee continues to recognize your customers even when they return after 7, 14, or 100+ days.

For HoneyBalm, this resulted in:

220% more triggered abandonment flows in Klaviyo
213% more abandonment revenue

It takes less than
5 minutes to setup

Trackbee works in the background, no need to login or maintain another tool.

2

Enrichment Activated
Trackbee installs tracking

Manual Tagging
Debugging
Installation Scripts

3

Algorithm optimization
Accurate insights
Data pushed to ad platforms

4

Try for free

Trust our satisfied customers

Top data tracking

Trackbee makes sure I have accurate insights in the ads and therefore get much more turnover and profit from it! Definitely recommended for every digital advertiser.

Ole

ROAS, CPM and CPC all improved!

Tool works great! Did A/B testing and discovered that key results (ROAS, CPM, CPC) all improved! Furthermore, it’s delivering insights and based on this we discovered Meta was overreporting the number of conversions (key insights). Overall, great product and a very great ROI on what you pay!

Frederick Stokkelaar

Support is AMAZING!!!

Pico from the support team is an absolute legend! He’s helped me get the most from Trackbee so it’s super-charging my business. Highly recommended!

Evan

100% tracking and higher profits

We have been using Trackbee for about 4 months now with great pleasure. Compared to our previous tracking pool (an app) we notice that the number of conversions that are tracked has really improved enormously, namely to 100%. This makes it easier to scale up good campaigns and results in higher profits.

Timo

Best tool

Pico from the support team is an absolute legend! He’s helped me get the most from Trackbee so it’s super-charging my business. Highly recommended!

Marco Ayala

Top data tracking

Trackbee makes sure I have accurate insights in the ads and therefore get much more turnover and profit from it! Definitely recommended for every digital advertiser.

Ole

ROAS, CPM and CPC all improved!

Tool works great! Did A/B testing and discovered that key results (ROAS, CPM, CPC) all improved! Furthermore, it’s delivering insights and based on this we discovered Meta was overreporting the number of conversions (key insights). Overall, great product and a very great ROI on what you pay!

Frederick Stokkelaar

Support is AMAZING!!!

Pico from the support team is an absolute legend! He’s helped me get the most from Trackbee so it’s super-charging my business. Highly recommended!

Evan

100% tracking and higher profits

We have been using Trackbee for about 4 months now with great pleasure. Compared to our previous tracking pool (an app) we notice that the number of conversions that are tracked has really improved enormously, namely to 100%. This makes it easier to scale up good campaigns and results in higher profits.

Timo

Best tool

Pico from the support team is an absolute legend! He’s helped me get the most from Trackbee so it’s super-charging my business. Highly recommended!

Marco Ayala

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Frequently Asked Questions

Is it really that simple to setup and use?

Yes! It’s our goal to make Trackbee as easy as possible. We know that store owners have other priorities than fixing ad tracking. We promise a quick setup and no need to maintain another tool.

Which ad platforms are available?

The Ad platforms we currently support are Meta Ads (Facebook and Instagram), Tiktok Ads, Pinterest Ads, Klaviyo and Google Ads. 

Which e-commerce platforms are available?

Trackbee is currently available for Shopify and WooCommerce.

Still have a question?
Contact us. We are happy to help!
contact@trackbee.io
+31 6 10237773
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