Server-side Tracking Shopify: A Beginners Guide

You have been introduced to server-side tracking, or it just popped up somewhere. Anyway, you now know that you need it. But it’s all very technical and complex. And I get it, it took me weeks to understand the basics. That’s why I am writing this beginners guide for you. We’ll make server-side tracking understandable. And explain how you get started with server-side tracking shopify very easily (let’s actually start with that). 

How to get started with server-side tracking for shopify, within 5 minutes.

If you want to get started immediately with Shopify Server-side tracking? Without going through a very complicated and time consuming process? Get started for free with Trackbee. Everything is fully automated, you’ll be up and running in 5 minutes.

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This is how you setup Shopify server-side tracking:

1. Go to Trackbee.io 
2. Sign up for a free account
3. Connect your store
4. Connect your marketing platforms
5. Done - Time to grow your store!

What is server-side tracking for Shopify?

Server-side tracking is a method of collecting and processing your store visitors information on a server instead of directly in a visitor’s browser. Server-side tracking makes sure the data is directly sent to your analytics and marketing platforms. 

Server-side tracking is an advanced method of your current Shopify Conversion Tracking. The information that is being collected are conversions and events like: PageView, Add to Cart, Purchase and many more. 

Why you need server-side tracking for your Shopify store.

Before server-side tracking, many stores used client-side tracking. Client-side tracking relies on Javascript (programming language) running in the browser, like cookies or traditional pixel tracking. However this has several issues that impact the reliability of the data, performance and compliance. 

Problems with client-side tracking:

• Ad Blockers: Tracking scripts are being blocked. 
• Browser Privacy: Privacy measures prevent tracking.
• Cookie limitations: Cookies are sometimes deleted by visitors or blocked by the browser.

This all leads to the loss of data. 

Shopify store owners experience the following when they don’t implement server-side tracking:

• Shopify orders not reflecting in advertising platforms: The ad platforms haven’t received the orders, or enough information to attribute the orders to the right campaign. 
• Bad campaign performance: there are conversions missing and the quality of the data shared is bad. The ad platforms don’t have the information to better target the right audience. 

Solve these problems within 5 minutes by using Trackbee.io.

Advantages of server-side tracking for Shopify

Server-side tracking for Shopify has many advantages. Actually, I would not recommend launching any advertising campaign before fixing server-side tracking. 

Advantages of server-side tracking:

1. Collect more data (While staying GDPR Compliant): As the data is collected server-side, you're able to collect more information about your site visitors. The data is processed server-side, this way you meet GDPR compliance. 
2. Accurate insights in your advertising platforms: No more missing conversions, accurate attribution to the right ads and campaigns, thanks to more and higher quality data. Enabling you to decide which ads to scale, and which ones to pause. 
3. Better campaign performance: Delivering more and better data to your advertising platforms results in improved campaign performance. The advertising algorithms will have more and better data to target your ads. 

How to implement server-side tracking for Shopify?

There are 2 ways to implement server-side tracking:

1. Manual setup: This is a long, complex and time consuming process. If you don’t know how to code. No, even if you know how to code. It’s not worth your time and effort when you need to launch a successful store. 
2. Plug and Play solution: Using a server-side tracking solution like Trackbee.

Why Trackbee?

• Automate your server-side tracking, in less than 5 minutes.
• Data enrichment for better campaign performance and insights (Not all tracking solutions can do this). Proven by:some text
  • Improved Meta Event Match Quality Score 
  • Improved Google Enhanced Conversion Coverage. 
• Generous Free trial
  • First 50K in revenue for free for small stores. 
  • 30 days free for bigger stores. 

Got something better to do than spend 5 minutes to improve your campaign performance? 

That’s what I thought. 

Click here to create a free Trackbee account. 

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