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TripleWhale is a great tool for marketing attribution. But there are many reasons ecommerce founders and performance marketing teams look for alternatives. This could be price, integration with platforms other than Shopify, or you just want to switch to a different solution. Let us help you find the best TripleWhale Alternative that suits your needs and budget.
What is TripleWhale?
TripleWhale is an analytics and attribution platform built for Shopify stores. It captures all data from your advertising campaigns, email campaigns, organic search and website activity and brings it into one platform. This way you can see where revenue actually comes from.
Some of the features are:
- Real-time Analytics
- Conversion tracking
- Customer journeys
- Profit and ROI insights
TripleWhale is popular with many Shopify stores.
TripleWhale pricing: Is it worth it?
Attribution is very complex. That’s why you won’t easily find affordable attribution tooling. TripleWhale starts from 139$ per month, but it easily scales to 2500$ per month based on your revenue, and even beyond that.
But let’s be honest, you probably don’t use half of the features provided. Attribution paths often look similar. Recognize one of the following? From Ad to a Direct buy, Ad to Branded Organic Search or straight from one of your emails.
You have to decide, is this the right moment to invest in complex attribution tooling, is normal reporting good enough or do I just need to improve tracking and get better data inside my advertising platforms?
What to look for in a TripleWhale Alternative
- Integrations. Does the platform integrate with your ecommerce platform? There is more than only Shopify.
- Does it fit your budget? Not every store has the revenue to buy an expensive tool.
- What features do you need. Do you need complex dashboarding, or is accurate data in your advertising platforms enough?
- Excellent customer service. When working with data it’s important to have excellent customer service. Data is complex, once you see something that might be wrong, good support and a swift reply are necessary.
The 7 Best TripleWhale Alternatives are:
- Trackbee
- Wicked Reports
- TrueProfit
- Northbeam
- BillyGrace
- Shopify Analytics
- Segmetrics
1. Trackbee - Server-side tracking and data optimization
Trackbee might be the best alternative to TripleWhale you need right now. Instead of focussing on attribution reporting; Trackbee ensures to track 100% of your conversions and events, enriches and delivers them to your advertising platforms.
Standard tracking solutions from Facebook, Google, TikTok and Pinterest often miss up to 40% of your sales. Thanks to Trackbee they now have better data to attribute your sales to the right campaign, making sure no conversions are missing.
The data also optimizes the advertising algorithms, resulting in better campaign performance. As you can see in the examples below:
Trackbee helps you achieve a 100% Enhanced Conversion Coverage in Google Ads.
And improves Meta Event Match Quality scores up to 54%.
Best part, it takes only 5 minutes to set up.
Ecommerce platforms: Shopify, WooCommerce.
Support: Email, chat widget and WhatsApp.
Price: Starts from 99€ per month.
Free trial: Yes - Try for Free here
2. Wicked Reports - Marketing attribution for media buyers and digital agencies
Wicked reports is an attribution platform for advanced media buyers and digital agencies. It offers customized attribution reports tailored to your needs. Automated insights and optimizations. It integrates with noy only Shopify but also Woocommerce and connects with any marketing channel you need.
Ecommerce platforms: Shopify, WooCommerce
Support: Email
Price: From $250per month
Free trial: Not available
3. TrueProfit - Profit tracking for shopify stores
TrueProfit is a profit tracking app for Shopify. Replacing the good old spreadsheets, which take a lot of time to update and maintain. TrueProfit gives you instant insights in todays P&L for best decision making.
Track costs like Cost of goods sold, shipping costs, Ad spend of various ad platforms, transaction fees, and custom costs. Trueprofit provides net profit insights on ad level, product level and shows the live time value.
Ecommerce platforms: Shopify only
Support: Email
Price: Starting at $25 per month
Free trial: Not available
4. Northbeam - Enterprise focused marketing intelligence
Northbeam is the marketing intelligence platform that helps you grow profitably. It provides almost real-time attribution free from cookie limitations or privacy restrains. Digitally-native media mix modeling for perfecting channel mix that allows you to to forecast revenue and optimize your budget mix across channels. Creative analytics that helps you to know what ads to iterate on, which ones to pause and which ads are driving performance.
Ecommerce platform: Not stated
Support: Slack channel
Price: Starting at $1,000 per month
Free trial: No - You have to book a demo
5. BillyGrace - Marketing attribution and optimization using AI
BillyGrace helps big ecommerce businesses control and optimize their performance marketing with Artificial intelligence. It unified all marketing data in one platform, giving you a comprehensive view of your campaigns’ performance with cross-channel analytics. It’s easy to use, with straightforward customizable reports.
The platform already integrates with lot’s of ecommerce platforms and any marketing channel you can imagine.
Ecommerce platforms: Shopify, Magento, BigCommerce, WooCommerce, Salesforce Commerce cloud
Support: Email, InApp Chat
Price: From $499 per month
Free trial: Demo
6. Shopify Analytics - Shopify native attribution
Why go for an expensive attribution tool if Shopify Analytics can do the job? Shopify Analytics provides you with 60+ custom reports built for ecommerce. It already tracks all your marketing channels and performance. See total sales, conversion rates and much more.
Ecommerce platforms: Shopify
Support: Email
Price: Free
Free trial: Yes
7. Segmetrics - Single source of truth for your marketing
Segmentrics helps businesses (not only ecommerce), to get insights in customer journeys and their marketing activities. Allowing to connect every single click, purchase and touchpoint back to an actual person in the marketing funnel. Becoming the single source of truth for all marketing activities.
Ecommerce platforms: Not stated
Support: Email, Live Chat
Price: From $175 per month
Free trial: Yes
Conclusion
Picking the marketing attribution tool depends on your needs and budget. As it can become very complex, I would advise to start small. Pick a solution that fits your budget which does not need a complex setup process. But be aware to pick quality, the wrong insights will lead you to the wrong decisions. And that is something we need to prevent. I hope we have helped you learn more about different TripleWhale Alternatives.
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