About us

We are TrackBee.

A team of data specialists, Shopify experts and performance marketers. We build the infrastructure that gives Shopify stores a real data advantage.

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2022Founded
25+Team members
Thousandsof Shopify stores
4Office locations
The TrackBee team

Our mission

Better data.
Better results.

Standard tracking pixels miss 30 to 60% of conversion data. Ad blockers, iOS privacy restrictions, cookie consent. Every layer of friction between your store and your ad platforms means your algorithms are working with incomplete information.

When platforms train on bad data, they optimise for the wrong people. You pay more to reach fewer of the right customers. We built TrackBee to fix that at the source.

We continue where your pixel stops. Every event, captured directly from your store's server. Every signal enriched with first-party data. Delivered consistently to Meta, Google, TikTok, Pinterest, GA4 and Klaviyo, so your platforms always train on the full picture.

  • Complete tracking

    Captures the events browser pixels miss to blockers, iOS and consent banners.

  • Session enrichment

    Every event enriched with first-party shopper, product and cart data.

  • Persistent shopper profiles

    The same customer across devices and sessions, tracked as one consistent identity.

  • Built for Shopify, only Shopify

    Not a generic tool adapted for ecommerce. Shopify native from the ground up.

Leadership

Meet the founders.

Started by people who lived the problem. Performance marketers and data engineers who knew exactly what was broken.

Bart Valstar, CEO of TrackBee

Bart Valstar

CEO

Building the infrastructure that connects Shopify stores to accurate, enriched conversion data across every ad platform. Focused on making the data layer invisible. It just works.

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Matei Kaplan, CFO of TrackBee

Matei Kaplan

CFO

Scaling TrackBee's operations and financial strategy to support rapid growth across North America and Europe. Building the foundation for a platform that 100,000 Shopify stores will rely on.

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Advisor

Backed by experience.

Built and scaled engineering teams at Oracle, Apple and MongoDB.

Roger Bodamer

Former engineering executive at Oracle, Apple and MongoDB. Deep expertise in database systems, cloud infrastructure and AI-driven analytics. Co-founder of Upthere (acquired by Western Digital) and Archipelago Analytics.

Data infrastructure

How we work

Three things we do not compromise on.

The principles that guide how we build, ship and support every store that runs TrackBee.

Data quality, always

We do not cut corners on coverage or accuracy. If an event can be captured, we capture it. If data can be enriched, we enrich it with first-party data.

Zero friction setup

Tracking should not need a developer, a GTM consultant or a three-week implementation. TrackBee is live in minutes, with nothing to maintain afterwards.

Shopify native, period

We do not try to support every platform. Building only for Shopify means deeper integrations, better event coverage and fewer edge cases.

Where we are

Global team, Shopify focus.

Four offices across two continents, one mission.

San FranciscoUnited States
DenverUnited States
UtrechtNetherlands
EnschedeNetherlands

Try TrackBee
free for 30 days.

Start free trial Book a demo

TrackBee runs next to your existing tracking setup. No credit card, no developer needed.