In the digital world, tracking data can be the key to remarkable growth. Honeybalm, an emerging e-commerce player, faced tracking issues with Comently and Multipixel. However, their introduction with TrackBee marked a turning point in their journey. In this case study, we talk more about how TrackBee became key in Honeybalm's success story, revolutionized their advertising strategies and pushed their business to new heights.
Initially, we didn't fully understand how crucial tracking was, and we had never really considered switching to another tracking solution. Perhaps we had even underestimated what tracking could do for our business. Earlier on, when we were using Comently, we ran into multiple obstacles:
Incomplete Tracking: Cometly lacked comprehensive tracking, leading to incomplete data recording, particularly from Facebook.
High Costs: Despite limitations, we paid substantial monthly fees for Cometly's tracking services.
Poor Customer Support: We struggled to get adequate support, falling short of our expectations.
Limited Dashboard: Cometly's dashboard had limited functionality, requiring constant manual checks for statistics.
Lack of Insights: We needed more in-depth insights than ROAS and CPA, which Cometly couldn't provide.
Integration Challenges: Integrating with Comently was complex and challenging.
Luckily, we got in touch with TrackBee. TrackBee has helped us in optimizing our ad campaigns. Since using the tool, our statistics have improved significantly. From the beginning we saw great results:
Data Accuracy Boost: TrackBee improved our data accuracy, leading to a doubling of our ROAS and a 122% increase in revenue within the first three months, from €95,000 to €212,000.
Reduced CPM: Sending data back to advertising platforms through TrackBee lowered our CPM from €10 to €4, making our ads more relevant and cost-effective.
Cost Savings: We saved significantly by switching to TrackBee's cost-effective tracking solution, with the first €50,000 tracking for free and after that the costs were very reasonable. They grow with our growth and this suited us perfectly as a start-up company.
Real-Time Results: TrackBee allowed us to monitor real-time results within the advertising platforms, enabling quick adjustments for better campaign performance.
“We are so satisfied with TrackBee that we are also going to use it for our new brand. We truly see the value of TrackBee, especially its real-time connection to the advertising platforms, which makes it extremely accurate and fast. TrackBee has transformed our advertising strategies and helped us grow our business in exceptional ways.”
